Project
Goal
Process
This landing page was specially designed for Rodalink to showcase their line of urban bikes that focus on comfort, performance, and modern style for city commuters.
Credit: Unsplash, Rodalink.
The main goal was to create an attractive, informative, and easy-to-navigate page that builds buying interest through detailed visuals and relatable copywriting. The challenge was to balance eye-catching design elements while keeping the page lightweight, responsive, and product-focused.
The workflow started with brand research, defining user personas, building wireframes, and developing visuals with lifestyle photography that highlights every detail of the bikes. Strong and contrasting CTAs were placed drive conversions effectively. The design concept was inspired by the dynamic minimalistic vibe of urban life. Neutral colors like white and black were combined with soft and bold accents, creating a fresh, energetic feel that resonates with a young and active audience.
Arunika
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Athelier
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Alex-G
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